How To Start Your Very Own Search Engine Marketing Service

Starting your own business might be the best move that you will ever make, especially if you do not like your regular job. Unfortunately, not all of us have a secondary skill that we can use to create a full-time income. One of the easiest ways that you can become an expert is to learn about search engine optimization. Many people have taken crash courses that last just a month, and they can start ranking websites. You will first want to do this for your websites, and then subsequently for other people. You can then begin to offer a large-scale search engine marketing service that will generate you a large sum of money.

search engine marketing

Where To Begin

You will want to begin with learning about search engine optimization, which has two components. You will have to learn about on-site and off-site optimization. On-site optimization pertains to find specific aspects of any website that is built. Off-site optimization refers to building links pointing back to your website, and secondary pages, to help them move up the search engine rankings. On-site optimization begins with building a website with absolutely unique content. You also need to add videos and images. You should also have links pointing to authority sites from each page that you create and also interlink all related pages. Once you become adept at all of these skills, you should start to see your website’s ranking. Then you will want to offer these services to other people for which they will pay a large price.

Marketing Your Business

Once you know how to rank a website, you will then be able to start your search engine marketing service. You can charge as much as $500 a month to rank a website on the first page of Google, and $500 a month for every subsequent keyword and page that you are going to help them rank for on the web. You can also charge a flat fee for designing their website, as well as creating their content for them. You could generate tens of thousands of dollars from one client, building nothing more than a five-page website. Once you have your website showcasing what you can do, and examples of the websites that you are personally ranked, you will be ready to start your business. You will simply want to contact other local companies in town that could utilize your services, which can save the money if they are already using PPC traffic.

These simple tips will help you get started in the lucrative world of search engine optimization and providing services for people that need to have their websites ranked. Start learning today, and in just a month or two, you could be looking at a very lucrative side business by becoming a search engine marketing expert.

Top Tips To Keep In Mind When Using A Search Engine Marketing Service

If you’re running any website, then there’s a great chance you could benefit from hiring a search engine marketing service. With the vast majority of internet users turning to popular search engines such as Google on a regular basis, there’s an astonishing amount of traffic available for anybody with the skills to make their website rank at the top of the search engines.

However, the world of search engine optimization is very fast paced, with frustrating updates and algorithm changes released every year, in an attempt to counter the latest tactics employed by search engine marketers. With this in mind, what can you do to make your website rank better in Google and secure an excellent return on your investment?

In this guide, we’re going to share several tips to keep in mind when hiring a search engine marketing service – so let’s take a closer look.

Tip 1 – Find an honest company

One of the biggest changes in the world of SEO was the Google Penguin update, which occurred several years ago. This was perhaps one of the most disastrous updates that ever occurred for many webmasters. Why? Simply because, this update made it possible for ‘bad links’ to affect negatively your search engine rankings – and ultimately cause a ‘penalty’ for the website, which dried up virtually all of the cheap and easy traffic overnight.

To avoid this penalty from happening to your website, it’s vital to hire a company who is honest and upfront about the tactics they employ when it comes to improving your rankings.

Simply put, if a search engine marketing team were to engage in practices that are against Google’s webmaster guidelines, then they’re taking a huge risk with the long-term rankings of your website. Because of this, it’s vital to find a company will tell you exactly what they’ll be doing to improve your rankings.

Tip 2 – Focus on quality content

With the many advancements in search engine technology, the importance of quality content has never been more paramount. While it used to be possible to rank a website with inferior content – those days are long gone.

This means your search engine marketing service should begin with your content in mind, and aim to make your website provide lots of useful information which help people within your industry. By doing this, you’ll naturally acquire fantastic backlinks that will turn your website into a true ‘authority’. When this happens, the entire task of search engine optimization becomes much easier.